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Mint.com’s Incredible 6 Week Rebrand & Replatform [Webinar]

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Mint.com recently went through a major rebrand. Along with a new look and logo, the personal finance site also got a new content management system (CMS). As an Alexa top 250 site that gets hundreds of millions of page views monthly, Mint had outgrown its legacy platform. Third & Grove worked closely with Acquia and the Mint.com development team to implement a solution that would scale the site’s growing body of content and deliver engaging, personalized experiences to each and every user – all in under two months!

View the webinar about the launch and learn how Mint achieved the unthinkable and was able to:

  • Replatform the entire site in six weeks, moving over 1,000 pages from its legacy site
  • Create a more engaging experience for visitors with personalized landing pages
  • Implement Acquia Lift to automate A/B testing and determine the right content for the highest conversions
  • Deploy a responsive theme to keep pace with a rapidly expanding mobile payment market

The post Mint.com’s Incredible 6 Week Rebrand & Replatform [Webinar] appeared first on Third & Grove.


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